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            <url>
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            <url>
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            <url>
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            <url>
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            <url>
              <loc>https://www.heap.io/blog/saving-at-risk-customers-with-product-education-journey</loc>
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            <url>
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            <url>
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            <url>
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            <url>
              <loc>https://www.heap.io/blog/when-to-avoid-jsonb-in-a-postgresql-schema</loc>
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            <url>
              <loc>https://www.heap.io/blog/migrating-to-typescript</loc>
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            <url>
              <loc>https://www.heap.io/blog/missing-scala-class-noclassdeffounderror</loc>
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            <url>
              <loc>https://www.heap.io/blog/accidentally-exponential-behavior-in-spark</loc>
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            <url>
              <loc>https://www.heap.io/topics/finding-the-right-alternative-to-adobe-analytics</loc>
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            <url>
              <loc>https://www.heap.io/topics/mixpanel-vs-google-analytics-which-is-best-for-your-product-team</loc>
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            <url>
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            <url>
              <loc>https://www.heap.io/blog/when-the-postgres-planner-is-not-very-smart</loc>
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            <url>
              <loc>https://www.heap.io/topics/finding-the-right-alternatives-to-fullstory</loc>
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            <url>
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            <url>
              <loc>https://www.heap.io/topics/how-to-evaluate-implement-product-analytics-tools</loc>
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            <url>
              <loc>https://www.heap.io/blog/applying-textbook-data-structures-for-real-life-wins</loc>
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            <url>
              <loc>https://www.heap.io/blog/speeding-up-postgresql-queries-with-partial-indexes</loc>
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            <url>
              <loc>https://www.heap.io/blog/basic-performance-analysis-saved-us-millions</loc>
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            <url>
              <loc>https://www.heap.io/blog/3-ways-to-become-more-insights-driven</loc>
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            <url>
              <loc>https://www.heap.io/blog/step-suggestions-how-we-automate-building-funnels</loc>
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            <url>
              <loc>https://www.heap.io/blog/data-podcasts</loc>
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            <url>
              <loc>https://www.heap.io/blog/heap-marketo-the-b2b-marketers-dream-team</loc>
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            <url>
              <loc>https://www.heap.io/blog/aprils-new-features-more-data-more-insights-more-action</loc>
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            <url>
              <loc>https://www.heap.io/topics/product-metrics-kpis</loc>
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            <url>
              <loc>https://www.heap.io/blog/improve-customer-health-with-account-health-analysis</loc>
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            <url>
              <loc>https://www.heap.io/blog/decembers-new-features-more-analysis-less-paralysis</loc>
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            <url>
              <loc>https://www.heap.io/blog/4-tips-for-a-successful-parental-leave-from-a-people-leader</loc>
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            <url>
              <loc>https://www.heap.io/blog/glassdoor-2019-best-places-to-work-awards</loc>
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            <url>
              <loc>https://www.heap.io/blog/5-e-commerce-a-b-tests</loc>
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            <url>
              <loc>https://www.heap.io/blog/google-tag-manager-heap</loc>
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            <url>
              <loc>https://www.heap.io/press/heap-announces-executive-leadership-team-changes</loc>
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            <url>
              <loc>https://www.heap.io/topics/what-is-product-adoption-how-do-you-measure-it-properly</loc>
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            <url>
              <loc>https://www.heap.io/blog/februarys-new-features-personalizing-customer-connections</loc>
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            <url>
              <loc>https://www.heap.io/topics/what-is-product-analytics</loc>
              <lastmod>2024-01-04T20:34:23.458Z</lastmod>
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            <url>
              <loc>https://www.heap.io/customer-stories/homebase</loc>
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            <url>
              <loc>https://www.heap.io/customer-stories/redfin</loc>
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            <url>
              <loc>https://www.heap.io/blog/6-steps-to-gdpr-compliance</loc>
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            <url>
              <loc>https://www.heap.io/blog/heap-27-million-series-b</loc>
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            <url>
              <loc>https://www.heap.io/blog/a-heap-of-new-features</loc>
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            <url>
              <loc>https://www.heap.io/topics/what-is-product-market-fit-creating-a-data-driven-pmf-framework</loc>
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              <loc>https://www.heap.io/blog/heap-partners-with-intercom-to-help-product-teams-measure-the-impact-of-customer-messaging</loc>
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            <url>
              <loc>https://www.heap.io/blog/10-design-principles</loc>
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            <url>
              <loc>https://www.heap.io/blog/virtual-first-is-the-future-of-work-at-heap</loc>
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            <url>
              <loc>https://www.heap.io/blog/adopting-new-category-analytics-discussion-shawn-hansen-cmo-heap</loc>
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              <loc>https://www.heap.io/blog/capturing-everything-isnt-complicated</loc>
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            <url>
              <loc>https://www.heap.io/blog/heap-illuminate-introducing-the-future-of-insights</loc>
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              <loc>https://www.heap.io/customer-stories/xandr</loc>
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              <loc>https://www.heap.io/blog/why-heap-is-a-2019-best-places-to-work</loc>
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            <url>
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            <url>
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            <url>
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              <loc>https://www.heap.io/blog/analyzing-performance-millions-sql-queries-one-special-snowflake</loc>
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              <loc>https://www.heap.io/blog/creating-postgresql-arrays-without-a-quadratic-blowup</loc>
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              <loc>https://www.heap.io/blog/data-stack-trends</loc>
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            <url>
              <loc>https://www.heap.io/blog/fixing-your-cro-engine-do-what-opploans-did</loc>
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            <url>
              <loc>https://www.heap.io/blog/announcing-heaps-of-new-analysis-features</loc>
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            <url>
              <loc>https://www.heap.io/topics/google-analytics-alternatives</loc>
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              <loc>https://www.heap.io/blog/heap-and-appcues-partner</loc>
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              <loc>https://www.heap.io/topics/why-you-should-start-using-behavioral-segmentation</loc>
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              <loc>https://www.heap.io/blog/democratizing-data-building-a-data-driven-culture</loc>
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            <url>
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            <url>
              <loc>https://www.heap.io/blog/attribution-meet-behavior</loc>
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              <loc>https://www.heap.io/blog/scaling-your-data-practices</loc>
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            <url>
              <loc>https://www.heap.io/blog/20-product-managers-to-follow-on-twitter-in-2020</loc>
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              <loc>https://www.heap.io/customer-stories/gem</loc>
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              <loc>https://www.heap.io/customer-stories/grow</loc>
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              <loc>https://www.heap.io/blog/best-practices-learning-from-every-launch</loc>
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              <loc>https://www.heap.io/blog/caremessage-helps-improve-health-outcomes-during-covid-19</loc>
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            <url>
              <loc>https://www.heap.io/topics/how-cohort-analysis-improves-retention-reduces-churn</loc>
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              <loc>https://www.heap.io/blog/digital-experiment-ideas</loc>
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            <url>
              <loc>https://www.heap.io/customer-stories/tubular-labs</loc>
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              <loc>https://www.heap.io/blog/dont-stop-your-ab-tests-part-way-through</loc>
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            <url>
              <loc>https://www.heap.io/blog/how-financial-services-companies-can-boost-conversion-with-analytics</loc>
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              <loc>https://www.heap.io/blog/the-value-of-iterating-on-your-company-values</loc>
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            <url>
              <loc>https://www.heap.io/blog/self-service-bi-trend-for-sales-and-marketing</loc>
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            <url>
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            <url>
              <loc>https://www.heap.io/blog/snapshots-track-rich-data-without-writing-code</loc>
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            <url>
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              <loc>https://www.heap.io/blog/heap-and-snowflake-announcement</loc>
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            <url>
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              <loc>https://www.heap.io/blog/using-data-drive-prospect-engagement-sales-development</loc>
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