Solving mysteries, for digital experience teams
One of the top questions we get from prospects and customers is “how do other teams do things?” So we slipped on our decoder rings and went to find out. Now we’re sharing everything with you.
Welcome to the first annual Heap Digital Insights Report. In it, we go undercover to find out what tools digital experience teams use, what processes they run, how they gather and share data, and what problems they face. To build it, we assembled:
- A market survey of product and digital experience teams
- A survey of existing Heap customers
- Proprietary (and anonymized) data from our own platform
Teams across verticals want to use data to make better decisions. But they face many obstacles.
of respondents say they could be making more data-informed decisions
We asked how teams’ tech stacks have changed over the past year, and what problems they’re facing.
Data silos are everywhere. But the reasons for them? All over the map.
of teams report having data silos between teams, orgs, or business units
Want to see more?
The Heap Digital Insights Report is filled with volumes of useful information. Download to learn more!