Heap for eCommerce

Put customers at the center of your digital experience. Heap gives teams the tools to optimize shopper journeys and increase conversions. Automatic data collection, self-serve analysis, and data science tools quickly remove friction and give customers a delightful experience.

Check out Heap's Shopify integration.

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Surface the REAL shopping experience

Heap's analytics empower e-commerce teams by automatically identifying key drop-off locations, measuring average time to first purchase, and letting you segment customers with endless granularity.

See what customers really do. Learn which activities REALLY motivate conversion.

Maximize conversions and increase customer lifetime value, over and over

The Heap Digital Insights Platform is comprised of three integrated layers to power insights generation that fuels business success. Built on top of a complete and trusted Data Foundation, the Insights layer powered by Heap Illuminate mines customer data and reveals hidden friction and optimization opportunities. The Actions layer provides direct integrations to third party systems to automate customer engagement as well as downstream analysis in the cloud data warehouse of your choice.

Deliver an unforgettable experience

Build the best shopping experience possible by understanding who’s visiting your website, what they’re doing, and why. Visualize shopper journeys using Heap's session replay.

Heap’s Digital Insights Platform answers questions like:

  • What behaviors drive conversion, repeat purchases, and brand loyalty?

  • Does leaving reviews or reading reviews generate higher order values?

  • Where should you allocate spend based on channels that drive the highest LTV?

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Optimize the customer journey

Use Journeys to visually map out all e-commerce user paths, track conversion rates for every path and sub-path, and identify paths users take you weren't aware of.

Then take this information and optimize the experience to maximize desired behaviors.

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Now that we have Heap, we have visibility into everything. We’re making constant changes to our merchandising slots, content, design–and with Heap we can keep up.


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Fix cart abandonment

Track and analyze checkout behaviors to build the experience users want. Pinpoint key reasons for dropoff, quickly surface seasonal trends, and quickly discover which behaviors most correlate with purchase.

Then test and iterate to raise average order value.

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Heap not only gives us numbers of clicks and views, but it turns the whole customer journey into a story that we can analyze and use to make decisions for our business.

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Kalel Cascardi

Data Analyst

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Put your customer data to work with powerful integrations

Built-in integrations with Salesforce, Shopify, Marketo, and other best-of-breed tools automatically combine Heap data with purchase data, so you can easily track the full customer journey, from first visit to repeat purchase.

For teams who blend data, Heap Connect automatically sends organized behavioral data into Snowflake, Redshift, or BigQuery.

Learn about the Heap + Shopify integration
  • Amway cultivates a data-driven culture using Heap

  • Huel increases new customer conversions by 30% with Heap

  • Figs

    FIGS uses Heap + Shopify to increase conversion rates

Over 8,000 companies accelerate conversion with Heap

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What are you waiting for?

Getting started is easy

Start today and elevate your analytics from reactive reporting to proactive insights.