Put customers at the center of your digital experience. Heap gives teams the tools to optimize shopper journeys and increase conversions. Automatic data collection, self-serve analysis, and data science tools quickly remove friction and give customers a delightful experience.
Surface the REAL shopping experience
Heap's analytics empower e-commerce teams by automatically identifying key drop-off locations, measuring average time to first purchase, and letting you segment customers with endless granularity.
See what customers really do. Learn which activities REALLY motivate conversion.
Deliver an unforgettable experience
Build the best shopping experience possible by understanding who’s visiting your website, what they’re doing, and why. Visualize shopper journeys using Heap's session replay.
Heap’s Digital Insights Platform answers questions like:
What behaviors drive conversion, repeat purchases, and brand loyalty?
Does leaving reviews or reading reviews generate higher order values?
Where should you allocate spend based on channels that drive the highest LTV?
Optimize the customer journey
Use Journeys to visually map out all e-commerce user paths, track conversion rates for every path and sub-path, and identify paths users take you weren't aware of.
Then take this information and optimize the experience to maximize desired behaviors.
Fix cart abandonment
Track and analyze checkout behaviors to build the experience users want. Pinpoint key reasons for dropoff, quickly surface seasonal trends, and quickly discover which behaviors most correlate with purchase.
Then test and iterate to raise average order value.
Put your customer data to work with powerful integrations
Built-in integrations with Salesforce, Shopify, Marketo, and other best-of-breed tools automatically combine Heap data with purchase data, so you can easily track the full customer journey, from first visit to repeat purchase.
For teams who blend data, Heap Connect automatically sends organized behavioral data into Snowflake, Redshift, or BigQuery.