A WEALTH OF INSIGHTS FOR REAL RESULTS
Now that financial services are transacted online, companies need to offer compelling digital experiences and product offerings that are discoverable and easy to use.
Heap helps financial services companies pinpoint the behaviors that turn visitors into customers and identify the greatest opportunities to expand customer share of wallet over time.
Build the best digital experience for your customers by understanding how account holders engage with specific features. Heap’s Digital Insights Platform answers questions like:
Does sending a friendly reminder to link a bank account during account setup improve customer acquisition?
Does a feature tour powered by an in-app guide improve retention for new account holders?
How does the mobile experience affect cross-selling and upselling opportunities compared to web?
With each insight from Heap, FinServ teams move the big levers of growth: acquisition, conversion, retention, and expansion.
We wanted to answer questions like, ‘how many people took x, y, z actions in this order.’ For that, we needed a better, more flexible tool.
Director of Product Analytics
In financial services, understanding customer journeys is paramount. Heap uses powerful data science to unveil hidden friction points and untapped opportunities, enabling you to optimize your funnel and outpace the competition.
Gain deep insights into customer paths and motivations. Enhance your funnel and drive success in the competitive financial services landscape.
Heap enabled us to identify and eliminate friction in the customer experience. When Heap showed us how the fourth step in our funnel was broken we were able to make meaningful improvements that resulted in a seven-figure lift in new issued principal annually.
Senior Director of Marketing
Users today have complex journeys that span across mobile and web. It is essential for financial services companies to thoroughly understand the impact of these cross-platform experiences.
With Heap, you can see how each platform and flow influences your users by seeing everything, everywhere all at once in Heap. Easily compare behaviors across your site, product, and mobile app. Get insight into user preferences by building clean segments and user cohorts.
Visualize your customer's journey using Heap's session replay. The path to building better customer experiences has never been clearer.
"Before, it was a lot of ‘Give me the big dataset and let me sift through it,’ but with Heap, it’s ‘This was what I really wanted to know.’
Director of Business Analytics
Don’t let limited engineering resources or messy tracking plans block your organization from game-changing insights.
Heap automatically captures most customer interactions across your site, product, and mobile app, empowering non-technical teams to manage a complete set of user events without the need to touch the codebase.
Seamlessly combine autocaptured and manually captured data to comprehensively understand your customers' journey.
Whether you are a small FinTech startup or a large global financial services company, Heap brings behavioral data into your existing tools so you can immediately act on the insights you uncover.
Heap Activate automatically integrates with best-of-breed customer engagement platforms to help you personalize cross-channel messaging based on user behavior.
Heap Connect automatically integrates behavioral data with your Snowflake, Redshift, or BigQuery instance, so you can do advanced analysis in your BI tool of choice.
We almost take it for granted now that every new feature that goes out has analytics on it so we can quickly see if people use it or not. That’s something we couldn’t take for granted a couple of years ago.
VP of Product
