Does reading reviews or blog posts correlate with higher conversion rates? Which channels bring in the most customers who convert? What demographic information translates into higher conversion?
Heap helps you answer these questions and more, so you can customize your marketing or personalize your in-app experience to target the users most likely to convert.
Segment user groups to discover correlations between conversion and demographics, channel, or in-app behaviors.
Identify the user behaviors that best predict conversion and direct users towards those actions.
Uncover unexpected drivers of conversion and unexpected sources of long-term revenue.