Complete behavioral data for a better Saas product

Empower your teams with behavioral data - on the user and account level - to raise activation, conversion, engagement, retention, and more.

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session replay SaaS header

Increase engagement, across your product

Quickly learn which experiences drive user engagement across the customer journey. Track the key behaviors in multiple ways - analytics, heatmaps, session replay. Visualize every user path with Journeys and dynamic funnels. See which key actions top accounts care about. Empower your product and customer success teams to build lasting relationships.

Illustration of Heap Illuminate providing a step suggestion during a site's conversion flow.

Improve Account Retention

Use Account-Based Analysis (ABA) to understand what's happening on an account level. Then use that information to speed up the time to CAC payback and increase lifetime value. Standardized health metrics automatically identify which accounts need assistance. Quickly understand which behaviors improve retention, and which produce cross-sells and upsells.


Without Heap, we wouldn’t have been able to understand this was even an issue, or understand the points of significant friction, let alone measure the details of the problem.

Grow, Alan Winters

Alan Winters

VP of Product

Boost Product Adoption

Track funnel metrics on the account level to optimize activation and user adoption. See which features produce stickiness, at any scale.

Because Heap captures all your data automatically, you never have to worry about missing important user actions.


Integrations for all SaaS teams

Heap automatically integrates user behavioral data with the SaaS tools you know and love.

Personalize a feature announcement or onboarding flow with Appcues, Chameleon, and WalkMe. Enrich customer and account data with Salesforce, Hubspot, and Clearbit. Send out customer emails triggered by product behaviors using Marketo, Salesforce, and Hubspot.

You can also blend product data with other business data using Heap’s managed ETL that automatically delivers behavioral data to your data warehouse.

  • Freshworks Logo

    Freshworks improves feature adoption by 20% with Heap

  • Klaviyo

    Klaviyo unlocks data for their entire organization with Heap

  • Xandr Logo

    Xandr expands its reach with Heap and Appcues

  • A/B testing

    With Heap + Optimizely, you can measure your A/B test’s effect on the entire customer experience.

    Rapidly identify areas for experimentation, evaluate their impact, and generate hypotheses without relying on developer resources.

  • In-app guides

    With Heap + Appcues, you can quickly identify points of friction and send in-app messages to guide users through the product experience.

    Increase adoption and improve time-to-value by guiding users to key features and offering proactive support.

  • Personalization

    Heap Activate automatically integrates user behavioral data with other best-of-breed marketing automation tools so you can immediately act on insights.

    Group users based on their behavior in your product, then use those segments to personalize users’ experiences through targeted campaigns.

  • Account health

    Heap’s Salesforce Connector makes it easy to enrich users and account information in Heap, powering account health analysis and dashboards.

    Segment customers and measure account health using quantifiable and detailed product usage data.

What are you waiting for?

Getting started is easy

Start today and elevate your analytics from reactive reporting to proactive insights.