Smarter, more confident product bets

• Which features are getting the least usage and why?

• How widespread is a customer-reported issue, and what’s the impact?

• Did a recently launched experiment have the intended effect?

With Heap, you can watch sessions of users struggling with a feature, then immediately identify how often it’s happening in other accounts.

Moving fast is the name of the game. But how do you know what changes generate the biggest impact? How can you make the case for certain roadmap tradeoffs? Heap Illuminate evaluates every journey every user has ever taken on your site or product to surface the hidden friction points and opportunities that have the greatest impact on your business. Our automated insights tell you where to look to find the most critical product improvements right away.

With Heap, you have full control to run experiments:

• Watch user sessions to generate experiment ideas, and then quantify them to find the most impactful ideas. 

• Connect to one of Heap’s A/B testing integrations, including Optimizely, Google Optimize, and VWO, in < 5 minutes to quickly run an experiment and measure the outcome.

Build dashboards to share results with stakeholders, and use Autocaptured data to isolate key  differences between experiment and control groups

Heap automatically integrates user behavioral data with the SaaS tools you know and love. Personalize a feature announcement or onboarding flow with Appcues, Chameleon, and WalkMe. Enrich customer and account data with Salesforce, Hubspot, and Clearbit. Send out customer emails triggered by product behaviors using Marketo, Salesforce, and Hubspot. You can also blend product data with other  business data using Heap’s managed ETL that automatically delivers behavioral data to your data warehouse.