How to Increase Revenue by Measuring Customer Behavior
Advances in analytics have changed the game. Here’s how to keep up.
![Measuring Customer Behavior](https://images.ctfassets.net/jicu8fwm4fvs/7wYJgWWK7y9qVFO8n7ojKq/54402be93304f1030cfe9cb80d55cf90/ebook-heap-increase-revenue.png?q=60&fm=png)
Advances in analytics have changed the game. Here’s how to keep up.
Since using Heap to identify low-usage features, we’ve been able to reallocate development and support resources in favor of new revenue-generating opportunities. In a year, we’ve saved two sprints worth of maintenance work thanks to insights from Heap.
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