Heap Illuminate

Our platform's powerful data science layer scours your dataset to automatically uncover the insights that lead to the biggest business results — even on untracked events.

  • Pinpoint hidden friction points and opportunities

  • Avoid confirmation bias and wrong decisions

  • Get fast, definitive answers and achieve real impact

Illustration of Heap Illuminate providing a step suggestion during a site's conversion flow.

Effort Analysis revealed that our onboarding funnel’s first step was causing a 70% drop off rate. We implemented a fix and saw a 2x increase in our conversion rate and the number of paying customers from this channel.

Dan Mark

Dan Mark

Senior Product Manager

The path to success is obvious, once you know where to look

Meet the next generation of proactive analytics tools. Here’s how they show you the way.

Introducing Heap's latest feature: Rage Clicks

Stay ahead of potential user experience pitfalls with alerts when users perform "Rage Clicks": clicking rapidly and repeatedly without moving forward. Rage clicks gives instant insight into hidden frustrations, so you can quickly rectify issues such as bugs, slow response times, or interface confusion. Transform user irritation into satisfaction and keep your digital experience effortlessly intuitive.

Top Events

How it works

Heap Illuminate looks for the most common events between two steps in a funnel and generates a Top Events table (shown to the left) that displays how well paths including different events convert to the next step so you can understand how that behavior is helping or hurting conversion.

Screenshot of Path Comparison within Heap

Path Comparison

You can then choose an event and use Path Comparison (shown to the right) to fork your funnel and see how the selected behavior impacts conversion downstream. Journey Maps tells you where the greatest points of friction and opportunity lie to improve the customers’ digital experience.

Screenshot of Heap's step suggestions

Step Suggestions

Step Suggestions automatically surface events that exhibit significant dropoff but which aren’t currently tracked in your funnel. This includes events you haven’t yet defined.

These suggestions direct you to the major milestones in your customer journey, including moments of unseen friction and opportunity.

An in-depth look at the effort or steps needed to complete specific key micro website conversions. Diagram shows drop-off, interactions, time engaged and revisit rate for each step.

Identify pain points, propel improvements

Heap’s user behavior analytics preemptively identify issues by alerting you to key patterns, like rage clicks, user backtracking, and moments of unnoticed user friction. This insight allows you to quickly address and resolve underlying causes, so you can give users a smooth, intuitive user experience.

Chart the path to customer success

Heap Illuminate makes it easy for digital builders to find the most valuable insights from user behavior and prioritize the fixes that lead to the biggest business impact.

Screenshot of Heap's pageview suggestions

Pageview Suggestions

Pageview Suggestions provide a new way to define pageview events in Heap.

By proactively surfacing the most commonly viewed pageview types, these suggestions ensure that you examine your data with the right level of granularity.

Screenshot of Heap's Group Suggestions

Group Suggestions

Group Suggestions help you identify the user segments that most impact conversion and engagement.

When you run a graph or funnel query, Group Suggestions automatically surface recommendations for how to best group your data to reveal deeper insights.

Image of book with title "Digital Experience Insights Report"

Digital Experience Insights Report, Installation 3

What Funnels Don’t Let You See

63% of funnels contain an alternative path to conversion — that isn’t tracked. See what else you might be missing. A lot, turns out.

Download Report

Helping over 8,000 companies deliver unparalleled digital experiences

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