Heap’s cross-platform analytics platform helps you understand how your users complete the entire customer journey - not pieces of it. Isolate crucial opportunities for building a better mobile experience. Compare behavior across platforms and get deep insight into the holistic user experience.
Ditch the silos
You can't understand your users if you're analyzing their experience in pieces.
How many users are only on one platform?
How many users are on multiple platforms?
What do users do on your website before moving to your mobile app?
Heap makes it easy to answer these questions through automatic and retroactive identity resolution. When Heap sees an identified user on a new platform, their interactions on all platforms are tracked as part of a single journey.
Your data’s lack of flexibility is holding you back
Traditional analytics tools require you to nail consistent schemas at implementation or the same user interaction in iOS and Android will be tracked as two separate events.
Want to combine ‘iOS - Add new’ and ‘Android - Add New’ into a single event named “All - ‘Add New’”? In Heap, it’s dead simple.
Uncover critical problems with Heap Illuminate
In most analytics tools, analyzing the customer journey works by "guess and check." This makes it easy to miss valuable opportunities, and biases you towards uncovering patterns you already know about.
Heap’s powerful data science layer scours your cross-platform journeys to pinpoint the events and behaviors that most impact your digital experience. Get the full picture of how your users are navigating your digital experience with Illuminate.
Yoga apparel company Alo Yoga uses Heap + Shopify to tell a complete story from customer acquisition to site browsing and purchase.
“These insights have driven further investment in creating an in-app experience that delivers more value than the website.” - Mike Peart, Interim Director of Product
The product team at PocketSuite started using Heap for product analytics in early 2019, and since then has decreased paid user churn by 30%.
Start today and elevate your analytics from reactive reporting to proactive insights. What are you waiting for?