Segments: behavior-driven user cohorts

Create user cohorts based on real actions taken on your site or app. Understand how different users navigate your digital experience, personalize communications, and bring third-party data into Heap to build user segments that accurately incorporate the full customer journey.

Heap Segments: behavior-driven user cohorts
Digital experience segments

Segment users based on what they do, not just who they are

Heap helps you analyze users by their actual behavior so you can create powerful experiences with pinpoint accuracy.

Build a digital experience based in customer empathy

Heap helps you quickly identify patterns in user behavior so you can group users accordingly and engage them based on their actual experience.

  • Merge Salesforce data with Heap to track high-value users from first touch through adoption.

  • Discover the different actions users take when coming from each marketing channel.

  • Leverage user segmentation to personalize the product or site experience.

Read our complete guide about user segmentation.


Power the rest of your tech stack

Use Heap’s behavior-driven segments to power precise experimentation, personalization, and customer engagement across your entire tech stack.

  • Experiment endlessly using behavioral-based segments via integrations with A/B testing platforms like Optimizely.

  • Personalize prospect and customer communication by targeting behavior-driven cohorts in marketing suites like Marketo.

  • Build targeted user guides from custom segments.

  • Pull CSV files of user lists for additional third-party analysis.

Learn more about segments

Target the users that matter

  • Analyze user behavior with granularity

    Take any segment and apply it to any chart built in Heap to uncover deeper customer insights.

  • Track value drivers

    Create segments of your most important customers and build dashboards around them.

  • Connect multiple applications

    Export segments to multiple applications to power the rest of your tech stack.

Redfin Logo

Segmentation lets us see how people are using new features compared to the old. Heap let us get more in tune with setting good quantitative adoption-type and engagement-type benchmarks for new features.

Nick Smith, Redfin

Nick Smith

Senior Product Manager

Getting started is easy

Interested in a demo of Heap’s Product Analytics platform?
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