It’s time to fix your broken user journeys
It’s an understatement to say that today’s digital world runs on mobile. Honestly, there’s a good chance you’re on your phone right now.
If you’re on a digital experience team, you know that it’s just as important to give your users a great experience on mobile as it is for web. Yet the analytics tools to help you create a great mobile experience have been almost impossible to find. If you’re reading this, you’ve probably faced some of the many problems with mobile analytics. Inflexible tracking. Unruly tagging. Data gaps everywhere!
Even when you can get the mobile data you want, it’s hard to match it to data from your site. What’s the result? While your users expect a seamless journey across platforms, you have to treat that journey as a series of broken pieces.
That all ends now. It’s time to ditch the data silos. It’s time to confidently build products that your users will love, across all platforms.
Today you have access to something new and better: mobile analytics from Heap. With mobile SDKs and unparalleled data capture purpose-built to understand mobile-specific actions, you can give your users the mobile or cross-channel experiences they deserve.
Complete data, zero headaches
For web product teams, the ultimate goal has been to see and understand everything users do on their product or site. It’s time for mobile teams - you - to finally have the same power.
How? With the power of Heap’s new autocapture for mobile. Long available for web, now Heap can automatically collect all behavioral data from all of your mobile devices.
By automatically capturing mobile data, you can streamline data collection. You can finally get all the data from your mobile site or app, without the hassles of broken tracking, or inconsistent tagging schemas.
Heap’s mobile SDKs help make it easy for you to combine data from different platforms into a single event or property, so nothing gets counted twice. You get a trusted and complete view of user behavior across iOS and Android, easily, with zero worries about data quality.
And that’s true for every app version. From the moment you implement Heap, you’ll never have to wait for users to update their app to start collecting data again. Want to analyze usage trends for a feature that was released years ago? No problem! The data is already available and ready for you to explore.
Answer all your questions about mobile users
When you have to juggle multiple tools and fragmented data, it’s hard to get a clear picture of your users and take action. By combining an automatically captured complete dataset with the precision of data science, Heap gives you the power to answer questions you couldn’t even ask before.
Should we invest in this feature more on mobile or web?
Is one platform performing better because of user preference or a better experience?
Are there unexpected paths between desktop and mobile that help drive higher conversions?
Want to see how users behave across mobile and web? Across different platforms? Now you easily compare behaviors across your site, product, and mobile app. Build clean segments and user cohorts, incorporating as many platforms as you want.
In fact, with Heap’s data science layer, you’ll never miss anything important. Heap’s data science tools comb through your dataset to automatically find key moments of dropoff or alternate paths to conversion, even on mobile. You’ll instantly see the events and behaviors that most impact your cross-platform experience.
The future of mobile is finally here
We all know the beautiful feeling of pulling up a mobile app or website that’s intuitively designed to meet our every need. As builders, we all strive to give this experience to our users.
Today, the entire digital world takes a massive step forward towards meeting that goal. Starting now, you’ll finally be able to know how to build the mobile or cross-channel experience your users love.
As a user, you wouldn’t settle for less. As a builder, you no longer have to.
The future of mobile: it’s here, today. We’re thrilled to be part of it with you.
To see what you could gain with Heap’s mobile analytics solutions, get in touch with a member of our team here.
Want to learn more about mobile analytics? Check out our complete guide.