This 10-question quiz is intended for those responsible for the business success of their company’s digital product or site. It's built to help teams evaluate the maturity of their data practices, and to see where they can improve. Let's go!

Which best describes how analytics is used in your team’s  investment decision process (i.e. which capabilities to build or which changes to make)?

Question 1: Decision-making

How does your organization measure the success of projects run by the digital experience/product team? 

Question 2: Measuring success

To what extent is data and analytics available to the team?

Question 3: Availability of data

When a team member has a question about product performance (where users are dropping off; how often a feature been used, how users flow through the product) how long does it take them to assemble the required data, analyze it, and answer their question?

Question 4: Speed to answer questions

How well can your team or company identify specific and actionable areas of user friction?

Question 5: Locating friction

How well does your tech stack enable analysis across the entire customer/user journey, from acquisition through the entire lifecycle, across different applications and devices?

Question 6: The full customer journey

How effectively does your organization tie product or digital experience changes to business performance? 

Question 7: Impact on the business

Which of the following statements best describes how your organization utilizes experimentation?

Question 8: Experimentation

 How well does the team leverage both qualitative (i.e. survey, discovery/interviews, watching sessions) and quantitative (traditional analytics) datasets?

Question 9: Qualitative and quantitative data

How is insight and learning shared across the organization?

Question 10: Sharing data across the org

Becoming data-led as a practitioner and organization is a journey.
The path for getting better begins with understanding where you and your organization are from several perspectives:
‎ ‎ 
• Data Collection and Management
• Product Art & Science
• The Data-Led Org
‎ ‎ 
Visit our Best Practices hub to get access to various tools and frameworks that will help you level up your data maturity.

Data Maturity Quiz Results Hero

Your team or business currently falls in the <mark></mark> category.

Data Maturity Quiz

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