Calculate a product change's impact on

Determine which product changes to prioritize by calculating and comparing their potential impact on conversions.

What are the baseline metrics for the overall experience?

How many users see/use the overall experience?

What is the overall conversion rate for these users?

What are the baseline metrics for the part of the experience you are considering changing?

How many users are exposed to this part of the experience? 

What is the baseline rate for this part of the experience?

What is your target conversion rate?

What do you think the rate for this part will be after you make your change?