Iterable Connector

With the Iterable Connector, you can group customers based on their behavior in your digital experience, then use those segments to tailor your communication with customers across channels.

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Illustration depicting the Heap/Iterable integration

Personalize the digital customer experience

  1. Improve conversion rates by engaging customers based on their actions in the product

  2. Re-engage customers who have abandoned their shopping cart by triggering personalized offers based on where they dropped off in the purchase funnel

  3. Send customers help articles and other educational content based on friction identified in the purchase process or trial

Screenshot of funnel report showing reports exported in Heap

Draw direct lines to campaign success

Since this integration is bi-directional, you can directly measure the real impact of personalized messaging on product usage. The result:

  • Higher activation rates

  • Increased revenue

  • Reduced churn