Heap, the leading digital analytics provider, today announced that it has been recognized by the Products that Count 2022 Product Awards for Most Responsive Product Accountability with the “Execute on KPIs” superpower. Heap was chosen out of 3,000 nominations, being recognized by the Awards Advisory Board over competitors such as Amplitude, Mixpanel, and Google Analytics. In selecting Heap, the Awards validated Heap’s ability to deliver rapid insights on user behavior, lending digital experience teams significant advantages over their competitors.
“This award corroborates that Heap’s digital analytics solution provides the fastest time to insight in the industry, giving digital experience teams critical information to create the best possible experiences in today’s rapidly-changing digital economy,” said Heap CEO Ken Fine. ”By illuminating moments of hidden friction and opportunity in the customer journey, Heap’s platform rapidly accelerates decision-making, giving fast-moving digital teams a huge advantage in creating increasingly satisfying digital experiences.”
Given annually, the Product Awards celebrate the products and tools that most help product teams deliver on their goals. The Awards’ theme this year, "The Age of Product," focused on the unprecedented acceleration in digital transformation, and the resulting attention companies now focus on digital products and the teams who produce them. As the winner of the “Execute on KPIs” superpower, Heap was highlighted as the solution that enables extreme responsiveness, allowing companies to meet their business goals even when user behavior shifts rapidly. While legacy solutions limit teams to understanding only the user behaviors they can isolate in advance, Heap delivers a complete set of behavioral data, then integrates data science to automatically surface crucial insights about user behavior that generally remain hidden in other tools.
Coming off a $110M Series D funding round that gave Heap a valuation of $960M and cemented the company’s emerging unicorn status, Heap is poised to solve the widespread problem of teams being forced to rely on limited or incorrect data to make key decisions about their digital products or experiences. The company’s low-code solution puts powerful insights in the hands of daily practitioners, giving individuals and teams a full view into user behavior and data-science-backed recommendations on which interventions will most impact the business.
Heap is the future of digital insights, providing the best alternative to costly, slow and inaccurate legacy analytics. Heap’s low-code, easy-to-use digital analytics software provides the quickest time to insights teams can create the best possible digital experiences and accelerate their business. Over 8,000 businesses trust Heap to increase revenue, improve conversion, accelerate decision-making, and drive business impact at scale.