Mobile vs Web: How well do teams understand each?
A deeper dive from our survey, Data Decoded: The Heap Digital Insights Report 2023.
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Our big survey report, Data Decoded: The Heap Digital Insights Report 2023, blended three sources of data - a market survey, a customer survey, and usage data from the Heap platform - to find out everything about how digital experience teams work. We asked:
What tools do they use?
What metrics do they track?
How are their practices changing?
What problems do they still face?
In this breakout asset, we go deep into Mobile vs Web use. Which is harder to track? How are teams following each? How does mobile web compare to native mobile app tracking, and how do both compare to web tracking?
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