Qualitative vs. Quantitative Data: Who Uses Which?
A deeper dive from our survey, Data Decoded: The Heap Digital Insights Report 2023.
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Our big survey report, Data Decoded: The Heap Digital Insights Report 2023, blended three sources of data - a market survey, a customer survey, and usage data from the Heap platform - to find out everything about how digital experience teams work. We asked:
What tools do they use?
What metrics do they track?
How are their practices changing?
What problems do they still face?
In this breakout asset, we go deep into Qualitative vs Quantitative Data. Which teams use each? How often? How is usage changing? What types of qual and quant data are most important to them? And more. It's a fascinating look into data usage across verticals.
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