Don’t Let Data Blind You: How to Build Data-Informed Product Teams

Struggling to navigate the data maze?

If you work in product management, you likely wrestle with the balance between data-driven and data-informed decision-making. Or, perhaps, you haven't even considered that there’s a distinction between these two approaches for product teams. 

It's time to make the switch from data-driven to data-informed, and start using data as the compass to guide your team to success. This exclusive webinar is led by Fabrice des Mazery, a seasoned product leader who’s built data-informed teams at IBM, Deezer, and Tripadvisor.

In this webinar, Fabrice shares insider secrets and practical techniques. Go beyond the limitations of data-driven approaches and confidently lead your product team with data-informed decision-making.

Whether you're a seasoned product professional or a budding leader, you’ll walk away understanding:

  • Why data is a compass, not the map

  • Why quantitative data alone can't provide the full picture and why it's crucial to combine it with qualitative insights and intuition

  • How to develop frameworks for balanced decision-making, and find the balance between intuition and data

  • How to avoid common analysis mistakes such as focusing on vanity metrics, relying on averages, and falling victim to confirmation bias

  • AI's role as a co-pilot rather than a driver, and how it can enhance decision-making processes by providing insights and trends

How to Blend Quantitative and Qualitative Data for Deeper Insights

Without complete visibility into the user journey, digital leaders are left making assumptions about the real why behind the what of user behavior.


Luckily, it’s now possible to blend quantitative and qualitative insights, so teams can get not only complete visibility into the user journey, but complete understanding.

Photo | Fabrice des Mazery - Former CPO, TripAdvisor
Meet Your Speaker

Fabrice des Mazery

Former CPO of TheFork, a Tripadvisor company

Meet Fabrice des Mazery, the product powerhouse who turned the tech world into his playground. From bootstrapping his way through the tech scene since 2002, to shaping strategies at three IPOed companies, Fabrice has seen all sides of the product leadership coin.

Thanks to serendipity and fortuitous encounters, he found himself at the helm of product leadership at IBM, Deezer, and Tripadvisor.

But there's more to Fabrice than just corporate conquests. When he's not busy developing product strategies, you'll find him advising founders, championing the French product community, and sharing his insights at conferences all over Europe. He is on a quest to champion diversity and ethics in the tech realm. 

A formidable speaker, Fabrice will deliver keynotes at PLG Disrupt, Industry Europe, Product at Heart, and Productized this year.

Helping over 8,000 companies deliver unparalleled digital experiences

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