The 2023 holiday shopping season is behind us. And for eCommerce teams, that means it’s time to start preparing for winter 2024.

How can you exceed last year’s sales and convert more shoppers?

This year, that means understanding user behavior so you can deliver a seamless cross-channel experience. Customer expectations and digital strategies are evolving ultra-quickly - eCommerce in 2024 won’t be like eCommerce in 2020!

From new developments in conversion rate optimization and personalization to new tools that help teams improve the mobile experience, the experts at Heap and Braze have a ton to share with you. Plus hear best practices and real world learnings from eCommerce Product teams.

Viewers will learn:

• How behavioral data helps eComm teams improve cross-platform user experiences

• Best practices for Conversion Rate Optimization

• Strategies for personalized digital experiences

• Tips to prepare for the 2024 holiday shopping season