Why GA4 Is Not Enough: Modern Analytics for the Modern Digital Landscape
If you use an analytics tool, you’re likely looking for answers to business-critical questions. Which CTA has higher conversions? Where do users get frustrated or drop off? What behaviors are common across highly engaged customers, and how to translate that to improve retention?
But what happens when your analytics tool can’t give you the answers you need?
With legacy analytics like GA4, you may have struggled with limited data, tedious setup, or long wait times. And as your business grows, GA4 can’t keep up with large data streams and evolving data governance needs.
In the modern digital landscape, teams need a modern analytics platform that provides immediate insights, robust governance, and ease of access so you can democratize data across teams.
In this session, experts from Heap, Velir, and EverCommerce share how Heap can help you uncover insights faster and answer all your data questions - even the ones you haven’t thought to ask.
Takeaways:
Why modern digital teams need access to comprehensive, automatic data analytics
The limitations and complications of GA4
How EverCommerce switched from GA to Heap and transformed their analytics journey
Key benefits and differentiators of the Heap Digital Insights Platform
