Customers not coming back? Boost retention with smarter experimentation

A poor digital experience doesn’t just frustrate users—it costs you customers. But how do you pinpoint user friction? And more importantly, how do you fix it to boost retention?

In this webinar, Heap and AB Tasty will show you how to turn first-time users into loyal customers with retention analyses and experimentation.

You’ll learn how to:

  • Uncover retention gaps and pinpoint what’s driving churn

  • Run experiments that improve engagement and loyalty

  • Prioritize high-impact tests based on projected impact

  • Maximize customer LTV through optimizations that drive revenue

Learn proven retention experiments you can run to keep customers engaged, happy, and coming back. 

Don’t just acquire users—keep them. Save your spot today!

Heap by Contentsquare

Our vision is to build a better digital world, which is why we agreed to become part of Contentsquare. Learn more below.

How to boost retention with mobile analytics

Data shows that retention rates for mobile are dismal, with most apps losing 75% of users on their first day.


Find out how the right mobile analytics shows you exactly what’s going wrong—and what to do about it.

Meet Your Speakers

  • Daniel Tachna-Fram

    Product Analytics Manager
    Heap by Contentsquare


    Daniel is an analytics leader experienced in helping companies of all sizes from Fortune 500 to startups drive value from their data. With expertise in Enterprise SaaS, Product Led Growth and eCommerce environments, has a proven track record of helping teams understand, quantify and maximize the impact of their web and mobile products.

  • Brian Heberer

    Growth Marketing Manager
    AB Tasty


    Brian Heberer is the Growth Marketing Manager for North America at AB Tasty, where he leads strategies to enhance customer engagement and acquisition. With a robust background in Digital Marketing, SaaS Sales, and Business Development, Brian brings a unique blend of analytical insight and hands-on experience to drive growth and customer loyalty.

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About Heap, by Contentsquare

Heap by Contentsquare is a leader in Product Analytics.

Heap’s low-code, easy-to-use digital analytics software illuminates key digital behaviors and pinpoints valuable quantitative and qualitative insights so teams can quickly act with confidence and create the best possible digital experience.

Over 10,000 businesses trust Heap to increase revenue, improve conversion, accelerate decision-making and drive business impact at scale. Heap is backed by leading tech investors, including Menlo Ventures, NewView Capital, Goldman Sachs Asset Management and DTCP, among others.

Helping over 8,000 companies deliver unparalleled digital experiences

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