To increase customer engagement and reduce churn, digital experience teams need to provide clear onboarding, timely communications, and frictionless user experiences.

Delivering on these goals requires a full understanding of your customer journey and internal alignment between Product and Marketing teams.

One key piece of the alignment puzzle? Getting on the same page with an integrated tech stack.

In this session, learn how Heap, Appcues, and HubSpot help Product and Marketing teams improve collaboration and deliver a seamless, responsive user experience that boosts engagement throughout the customer journey.

Explore actionable examples of AB testing, feature launches, NPS surveys, and more to help your team increase engagement, retention, and customer delight.

Viewers will learn:

• The what, why, and how of Product and Marketing collaboration

• Understanding the customer engagement flywheel

• How to leverage an integrated tech stack to boost customer engagement and retention

• Actionable ideas for driving customer engagement across onboarding, AB testing, feature launches, and NPS surveys