Actionable Advice for Integrating Quant & Qual Insights

We have all heard the statistic that over 80% of new products or features fail. Despite advances in modern product development: Why is it still a challenge for many product teams to consistently create successful products and features?

Product management expert Dan Olsen explores how to use quantitative and qualitative insights to create successful products... Because like peanut butter and jelly, these two are better together!

Dan is a product management trainer, consultant, speaker and author of The Lean Product Playbook. He has a wealth of experience helping product leaders build strong product teams and leads The Lean Product Meetup. His past clients include Google, Walmart, Amazon, Medallia, and One Medical Group.

This session is for anyone who is interested in learning how to use analytics and qualitative insights to build better products.

We’ll discuss:

• Product-market fit and what it takes to achieve it

• Why you need quant to understand qual

• Tips for integrating quantitative and qualitative analytics to optimize your product

• How to Apply the Scientific Method to Creating Successful Products