Retention is the metric that best correlates with revenue and product-market fit. With Heap, you can measure, understand, and increase retention across the customer lifecycle.
It’s cheaper to retain an existing user than to acquire a new one. Heap lets you measure retention at all stages, then helps you target efforts to make sure new and long-term users continue to get value.
To learn more, read our complete guide to customer retention.
- Track the three stages of retention (early, mid-term, and long-term)
- Understand where users drop off, and why
- Home in on the actions that predict long-term retention
10 winning retention strategies from PMs and marketers
Use data to reduce churn
Heap gives you useful, actionable data, organized to increase retention and reduce churn. Which cohorts and behaviors correlate with retention? Which features drive repeat engagement? Which actions predict churn, and how can you address them?
Isolate the behaviors that correlate to retention, and to churn
Run retention experiments and measure their effects
Iterate and improve to make your product indispensable
See how different cohorts act in your product. Learn what matters to each one.
Give users an experience they won’t get from your competitors.
Use behavioral data to prevent churn before it happens.