Understand what drives retention

Retention is the metric that best correlates with revenue and product-market fit. With Heap, you can measure, understand, and increase retention across the customer lifecycle.

Webpage with call to action of Subscription Plans and a popup asking for user information. There is a loop between those two objects.

Optimize the features that keep users around

Chart that show the users who have uploaded something and who have not uploaded something.
Line chart that shows subscription lifecycle cohorts

Use data to reduce churn

Heap gives you useful, actionable data, organized to increase retention and reduce churn. Which cohorts and behaviors correlate with retention? Which features drive repeat engagement? Which actions predict churn, and how can you address them?

  • Isolate the behaviors that correlate to retention, and to churn

  • Run retention experiments and measure their effects

  • Iterate and improve to make your product indispensable

Read our guide to customer churn

Optimize for retention

  • Analyze usage patterns

    See how different cohorts act in your product. Learn what matters to each one.

  • Security Monitoring

    Give users an experience they won’t get from your competitors.

  • Catch customers before they leave

    Use behavioral data to prevent churn before it happens.


One of the biggest benefits of Heap is that it allows us to quickly find the answers to key business questions by showing us where we need to be focusing our attention. Before Heap, I was shooting in the dark.

Dan Mark

Dan Mark

Product Manager