Why Product Analytics

Product Analytics is a set of functionalities that capture and visualize all the ways users engage with your digital experience. It shows you every activity every user does on web, mobile, or any other platform, across a lifetime of interactions. 

With Product Analytics, you can quickly understand which parts of your experience users love, where they get stuck, and what routes they take through your experience. You can see how different groups of users behave, how behavior changes on different platforms, and more.

You then use all of this information to build and improve your digital experience.

Learn more: What is Product Analytics?

The best Product Analytics platforms give you multiple sources of data. Traditional tools give you quantitative data that shows you every click, pageview, formfill, and swipe by every single visitor to your website, product, or app. 

Strong Product Analytics tools also show the evolution of user behavior over time so you can answer questions like:

• How do users move through onboarding?

• Which features do they adopt and which ones do they ignore?

• Where do users drop off in a funnel?

And more.

More advanced tools pair this information with Digital Experience Analytics (DXA) features like session replays, heatmaps, voice-of-customer, conversation intelligence, and more.

This combination shows you both what users do - what they click on, where they go, etc - and why they get stuck, frustrated, or excited at different moments.

See more videos, including use cases and features, in our Video Demo Hub!

Knowing what users do is a start. But knowing why they do it is how you build products people will love, and that’s exactly why Heap and Contentsquare are so powerful together.

When you use Heap with advanced tools like Contentsquare’s Digital Experience Analytics (DXA), you get access to features like session replays, heatmaps, voice-of-customer, and more. You’ll always know exactly what users do—what they click on, where they go, etc—and why they get stuck, frustrated, or excited at different moments. You’ll never need to guess what users want. And if you’re already using DXA, adding Product Analytics will let you understand user journeys across sessions, devices, and time, so you can prove ROI on even the most complex experiences.

Want a deeper dive? Learn more here.

With over 1.3 million websites using Contentsquare, Product Analytics is put to work by different teams:

• Product teams use it to increase feature adoption, understand journeys, and prioritize roadmaps.

• Analytics leaders use it to review retroactive journeys, export unified datasets, and self-serve enabled teams.

• Digital marketers use it to capture post-click experiences, see landing page heatmaps, and tie revenue to UX choices.

• Growth leads use it to detect funnel drop-offs, monitor A/B tests, and get real-time friction alerts.

• UX researchers use it to see where users get stuck, validate design decisions, and remove guesswork.

• How do we get more users to engage with high-value features? (See how Greetings Island answered this question using Product Analytics.)

• Why do conversion rates differ across different shoppers? (Figs was able to answer this with Product Analytics.)

• What’s driving purchase behavior and how do we optimize for it? (Sur La Table answered this question and more using Product Analytics)

• And you don’t need any analytic experience to get started: with Contentsquare’s Sense you can ask these questions (and more) directly to our AI and get immediate answers.