Better Insights. Faster.

Heap is the only digital insights platform that gives you complete understanding of your customers’ digital journeys, so you can quickly improve conversion, retention, and customer delight.

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Creative visualization of AI CoPilot capability

Discover Product Analytics AI CoPilot

CoPilot makes it easy for anyone to get started with analytics, no matter their experience. Skip the learning curve and lengthy onboarding—and go straight to insights.

Sense AI

NEW! Product Analytics Buyer's Guide

Product Analytics lets you track all the user behavior you know — and see all the user behavior you don’t. Find out how product analytics can help your business.

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Heap is used by over 10,000 companies to understand customers’ end-to-end journeys, improve conversion and activation, increase retention, and deliver a great user experience.

An all-in-one platform for creating great digital experiences

Learn more about the Experience Intelligence Platform

Complete data, automatically

A single snippet automatically captures the entire digital experience of every user on every platform — no engineering needed. You get the most complete dataset on the market, governed and organized for maximum usage.

See how Heap captures all of your data

Data science to remove blindspots

Our advanced data science capabilities alert you to key moments of friction and opportunity in your digital experience—even on user behaviors you haven’t been following.

It’s an industry-first way to uncover the hidden gems that lead to the biggest business results.

Learn about Heap Illuminate

Session replay for complete understanding

Get full context on every user action with integrated session replay. Heap directs you to the exact point in a session that you care about, saving you time and effort.

Fully understand why users do what they do. Instantly see what the fix is.

Learn about Heap's Session Replay

Down the Funnel

A new thought leadership hub. For all digital experience builders.

Seeing is believing

Speed to Insight = Speed to Success

Heap is the only solution that shows you every action by every user on your product or site, then provides direction on the improvements that will most impact your business.

Integrations across the stack
Over 100 integrations ensure you can deliver the right information to the right customers at the right moment in their journey.

Learn more about our integrations
Direction on key investments
Heap’s data science tools show you the alternate paths users take, the amount of effort it takes users to get through any flow, and the events that most correlate with conversion and retention. Automatically.

There is no other solution on the market that gives this insight on what to fix and how.

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A single platform for data-driven decisions
Other solutions give you quantitative or qualitative tools. Heap integrates the two, giving you complete visibility into everything your users do.

It’s a new paradigm for data-driven decision-making.

Learn how Heap bridges the gap