Heap and Appcues Partner to Empower Product Teams to Boost Product Engagement and Retention

We’ve partnered with Appcues to help Product Managers accelerate product activation and improve long term retention. Identify high-value user behaviors with Heap and encourage those behaviors with Appcues.

Product Managers use Heap to identify common patterns of engagement within their products that correlate to long term retention and high valued users. Thousands of questions are asked daily driving insights to help product managers and their peers (e.g., growth marketing, customer success, analytics etc.) create more valuable experiences for their customers. As product people uncover ways users engage with their products, they oftentimes identify areas in need of improvement. For example, users may not be completing onboarding, there may be low adoption of newly launched features, or users may abandon the app completely after their first login. The list is endless. With Heap and Appcues, Product Managers can quickly identify bottlenecks in their apps and seamlessly release targeted experiences without engineering resources to boost product engagement.

The Heap and Appcues Integration

Heap is not only excited to launch our partnership with Appcues, but also proud to announce the release of our first bi-lateral integration. On one end, real-time data from Appcues flows into Heap where it is readily available for analysis. With this, you can fully understand the effectiveness of your Appcues-created product experiences (product guides, walkthroughs, tooltips etc.).

Conversely, behavioral cohorts from Heap can be exported into Appcues for targeted engagement and activation. More specifically, take advantage of Heap’s retroactive product data set to create a segment of users based on behaviors taken within your product, which can be used to deliver personalized in-app experiences through Appcues.

What does this mean for our Customers?

Accelerate Onboarding

Without a successful onboarding, the chance of creating long term, high value customers drops significantly. With Heap, it’s easy to pinpoint exactly where users are dropping off in your onboarding flow. For users who did not complete all necessary steps, you can quickly create a segment in Heap, send it to Appcues, and generate a modal popup targeted to steer users back on track. From there, you can analyze the success of your popup message back in Heap to ensure your experience is driving the expected behavior.

Nurture Product Adoption

Even your best users may not know about your product’s most advanced features or newly released product updates. Nudge your users in the right direction by generating targeted tooltips to showcase recent releases or hotspots to draw attention to unused features. With Heap and Appcues, measure the effectiveness of product releases and iterate on in-app guidance to drive adoption.

Improve Retention

Building a “sticky” product is no easy feat. Imagine a world where users couldn’t do their job or go through their daily routine without your product. Product Managers use Heap to pinpoint what common behaviors are correlated to high retention within their applications and use Appcues to reinforce these behaviors to underperforming users. Additionally, prevent churn by identifying unengaged users early and leverage your product to guide them to core milestones in your user journey.

The Partnership

Over the past year, the Heap and Appcues teams have aligned to help our shared customers build frictionless product experiences across the entire user journey. “If you don’t understand fundamental user behaviors, it’s really hard to promote the success path for a new user to a power user. Product-led growth cannot live without analytics and we are proud to partner with Heap to bring a joint solution to market,” says Jackson Noel, CEO of Appcues. From activation to retention, our joint solution empowers product managers to better understand every user interaction and seamlessly launch in-app experiences.Heap is proud to bring to market a bi-lateral integration with Appcues. If this is something you’d like to explore via a personalized demo, please reach out to partners@heap.io or connect with your Heap Account Manager. Additional information can also be found on the Heap & Appcues partner page.

About Appcues

Appcues makes it easy to deliver exceptional user experiences at scale, leading to happier customers and accelerated growth. Using our product-led growth platform, anybody can publish beautiful and personalized in-product experiences in minutes, measure the impact on key business results, and know when and how to intervene with a human touchpoint.

About Heap

Heap’s mission is to power business decisions with truth. We empower product teams to focus on what matters — building the best products — not wrestling with their analytics platform. Heap automatically collects and organizes customer behavioral data, allowing product managers to improve their products with maximum agility.