NEW: Heap for mobile. Track every interaction, on every platform.

Learn more
skip to content
Loading...
    • The Digital Insights Platform Transform your digital experience
    • How Heap Works A video guide
    • How Heap Compares Heap vs. competitors
    • The Future of Insights A comic book guide
  • Data Insights

    • Session Replay Complete context with a single click
    • Illuminate Data science that pinpoints unknown friction
    • Journeys Visual maps of all user flows

    Data Analysis

    • Segments User cohorts for actionable insights
    • Dashboards Share insights on critical metrics
    • Charts Analyze everything about your users
    • Playbooks Plug-and-play templates and analyses

    Data Foundation

    • Capture Automatic event tracking and apis
    • Mobile Track and analyze your users across devices
    • Enrichment Add context to your data
    • Integrations Connect bi-directionally to other tools

    Data Management

    • Governance Keep data clean and trusted
    • Security & Privacy Security and compliance made simple
    • Infrastructure How we build for scale
    • Heap Connect Send Heap data directly to your warehouse
  • Solutions

    • Funnel Optimization Improve conversion in user flows
    • Product Adoption Maximize adoption across your site
    • User Behavior Understand what your users do
    • Product Led Growth Manage PLG with data

    Industries

    • SaaS Easily improve acquisition, retention, and expansion
    • eCommerce Increase purchases and order value
    • Financial Services Raise share of wallet and LTV

    Heap For Teams

    • Product Teams Optimize product activation, conversion and retention
    • Marketing Teams Optimize acquisition performance and costs
    • Data Teams Optimize behavioral data without code
  • Pricing
  • Support

    • Heap University Video Tutorials
    • Help Center How to use Heap
    • Heap Plays Tactical how-to guides
    • Heap Updates
    • Professional Services

    Resources

    • Blog A community for digital builders
    • Content Library Ebooks, whitepapers, videos, guides
    • Press News from and about Heap
    • Webinars & Events Virtual and live events
    • Careers Join us

    Ecosystem

    • Customer Community Join the conversation
    • Partners Technology and Solutions Partners
    • Developers
    • Customers Over 8,000 successful companies
  • Free TrialRequest Demo
  • Log In
  • Free Trial
  • Request Demo
  • Log In

All Blogs

Product Insights

Heap Partners with Attribution to Help Companies Acquire More Customers That are Worth Retaining

Zac Fuld
August 15, 20192 min read
  • Facebook
  • Twitter
  • LinkedIn

Heap is proud to announce our partnership and technical integration with Attribution, a multi-touch attribution platform built to drive fast, actionable insights with confidence. With Heap as a single source of truth for product and conversion data, digital marketers can now run advanced attribution modeling on top of Heap data joined with ad spend in the Attribution platform. Product and marketing leaders can feel confident that they are optimizing customer acquisition efforts to drive high value, retained customers.

A Short Primer on Marketing Attribution

Historically, marketing attribution takes the form of either first touch or last touch modeling. With these frameworks, the user’s first or last interaction (e.g., clicked a Facebook ad) is designated with 100% of the credit for impacting a conversion (e.g., bought a widget). With the sheer number of marketing channels available today, along with the increasing complexity of the buyer’s journey, marketers have moved beyond a single touch strategy, into the realm of multi-touch attribution. In short, multi-touch attribution distributes credit to every interaction in a user’s journey, not just the first or last, and weighs each touchpoint according to the specific model chosen.

For a deep dive on choosing the right attribution model for your marketing organization, read this blog post.

Who is Attribution (the company)?

According to Gartner, over 50% of marketing analytics practitioners have limited confidence in the modeling techniques they employ to allocate advertising spend. For a bulk of marketers, this leads to uncertainty in ad spend allocation and suboptimal return on investment. Attribution serves to change this.

Attribution is a multi-touch attribution solution that empowers marketers to optimize ROI with accuracy and confidence. Compared to legacy solutions that involve hours of upfront professional services and ongoing maintenance, Attribution is a transparent, self-service platform that gives marketers the data to instantly identify high performing channels and touches. This enables marketers to further invest in higher converting touches, monitor promising channels, and stop poor performing campaigns.

blog-attribution-image

Under the hood, Attribution supports direct connectors to all the major ad networks (e.g., Google, Facebook, Linkedin, AdRoll etc.) for spend and campaign information, as well as offline channels such as events, store visits, and direct mail. In parallel, Attribution ingests product/website data directly from Heap for onsite behavior and purchase data. The result is a unified, holistic view of how your direct ad spend and marketing dollars are tied to revenue and conversion rates across a user’s entire journey. Compared to other solutions on the market, Attribution not only provides a high-level view of campaign and channel performance, but also allows access to row level data. In other words, you can see exactly what onsite behavior and marketing channel led to an individual conversion on a one to one basis, eliminating guessing or making decisions from a closed, black box.

The Heap + Attribution Partnership

Heap’s partnership with Attribution is built upon a shared goal to enable businesses to make faster and smarter decisions. The Heap integration provides the visit and conversion information (including metadata) that Attribution uses to compute the return on your advertising efforts. With Heap and Attribution, both product teams and marketers can answer their toughest questions on top of a shared, trustworthy product dataset.

Heap is proud to bring to market an official, bundled offering of the Attribution platform. If this is something you’d like to explore via a personalized demo, please reach out to partners@heap.io or connect with your Heap Account Manager. Additional information can also be found on the Heap & Attribution partner page.

Zac Fuld

Was this helpful?
PreviousNext

Related Stories

See All

  • Heap.io

    Data Stories

    Celebrating H&R Block as the inaugural winner of the Digital Innovator Award

    March 22, 2023

  • Heap.io

    Product Updates

    Introducing Heap for mobile: see Everything, Everywhere all at once

    March 14, 2023

  • Heap.io

    Data Stories

    How I shipped a mobile app without tracking and bad things™ happened

    March 15, 2023

Subscribe

Sign up to stay on top of the latest posts.

Better insights. Faster.

Request Demo
  • Platform
  • Capture
  • Enrichment
  • Integrations
  • Governance
  • Security & Privacy
  • Infrastructure
  • Illuminate
  • Segments
  • Charts
  • Dashboards
  • Playbooks
  • Use Cases
  • Funnel Optimization
  • Product Adoption
  • User Behavior
  • Product Led Growth
  • Customer 360
  • SaaS
  • eCommerce
  • Financial Services
  • Why Heap
  • The Digital Insights Platform
  • How Heap Works
  • How Heap Compares
  • The Future of Insights
  • Resources
  • Blog
  • Content Library
  • Events
  • Topics
  • Heap University
  • Community
  • Professional Services
  • Company
  • About
  • Partners
  • Press
  • Careers
  • Customers
  • Support
  • Request Demo
  • Help Center
  • Contact Us
  • Pricing
  • Social
  • Twitter
  • Facebook
  • LinkedIn
  • YouTube

© 2023 Heap Inc. All Rights Reserved.

  • Legal
  • Privacy Policy
  • Status
  • Trust