Life is pretty complicated, and we at Heap have always believed in simplicity.
This is an audacious mindset when you think about big data trends. For example, 90% of the world’s data has been created in the last two years alone. And the volume of data created by U.S. companies each year is enough to fill ten thousand Libraries of Congress.
But you can see this philosophy in our product—for example, we automatically capture every interaction on your website, so you don’t have to worry about missing events in your tracking plan. With our data governance features, you can manage access and permissions, so your data doesn’t get out of hand. We help you analyze your data and minimize the bottleneck of waiting for developer resources—so you can get more done and faster. In short, our success rests in helping customers power their business decisions with data—and with data only increasing, simplicity is key.
That’s why we took it a step further and moved to heap.io. We realized that “heapanalytics” can be a mouthful, both to say and to type, and we wanted to make things simpler. We want businesses to be able to find us faster and easier, and heap.io helps us get there.
We’re taking a stand against complication and constantly working toward making things easier. Simply put—let us know what you think!