Heap provides the easiest and most comprehensive way to automatically capture the user interactions on your site, from the moment of installation forward. A single snippet grabs every click, swipe, tap, pageview, and fill — forever.

There’s no need to rely on manual tracking. No need to choose what to measure. No need to wrangle engineers to write code.

Heap autocapture

How it works

Data can be a godsend for your business. But only if it’s easy to gather and analyze. That’s why Heap invented a better way — a much easier way — to capture your customer data.


Autocapture vs. Manual Tracking: the fight of the century! (And can you have both?)

How does Autocapture fare when pitted against Explicit Tracking (i.e. Manual Tracking)? Over eight action-packed rounds, these two approaches duke it out over surfacing insights, taking action, coping with change, and more.

Download the implicit vs explicit tracking fight guide.

Heap vs. Manual Tracking

With other tools, answering your questions can take months. With Heap, a single snippet collects all behavioral data immediately.

Two charts: Top chart show the process for manual tracking. Bottom chart show the process for Heap tracking.
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Other Tools

Track everything, all the time

Other Tools

Decide in advance what to track

No need for engineers

Other Tools

Convince engineers to write tracking code

Answer questions immediately, using historical data

Other Tools

Wait for data to come in

Analyze everything

Other Tools

Analyze only what you’ve tracked

Answer every question you have

Other Tools

Unexpected question? Too bad

Explore your data and uncover new insights

Other Tools

Data for reporting, not for exploration

GIF showing live user data from a website with Heap installed

Retroactive dataset

With Autocapture, your user data is automatically collected from the moment you add the Heap snippet to your site. You can dig through and analyze historical data in any way you want.

  • Collect and analyze all user data without relying on engineering.

  • Keep all data available for analysis.

  • Maintain a pristine set of retroactive data while you organize your events with the Event Visualizer.

  • track(‘event’) is over

    For years, analytics vendors required track(‘event’) codes for each interaction. Autocapture eliminates this requirement. Free your product team from having to rely on engineers, and your engineers from having to do boring work.

  • Learn everything

    Autocapture lets you learn everything about your customers. Who they are. What they do on your site. What actions correlate with conversion and retention.

  • Change how you work

    Autocapture changes the way you work. Run endless experiments. Iterate quickly. Use data to inform decisions. The data is always there!

Webpage with call to action "Sign up" and a line chart and bar chart of engagement data.

Answer every question, every time

The true advantage of Autocapture is never having to say “I don’t know.”

Want to know everything about your users? How people behave in your product? How different groups use your features? What user segments matter? Whatever your question, Autocapture ensures you can answer it using reliable data.

Getting started is easy

Interested in a demo of Heap’s Product Analytics platform?
We’d love to chat with you!