How do teams use data when launching new features?
A deeper dive from our survey, Data Decoded: The Heap Digital Insights Report 2023.
Download the asset here.
Our big survey report, Data Decoded: The Heap Digital Insights Report 2023, blended three sources of data - a market survey, a customer survey, and usage data from the Heap platform - to find out everything about how digital experience teams work. We asked:
What tools do they use?
What metrics do they track?
How are their practices changing?
What problems do they still face?
In this breakout asset, we go deep into Feature Launches. How do teams use data when pushing new features into the world? How do they prioritize outcomes vs outputs? How long after launch are they still following results?
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