We are excited to announce our integration with HubSpot, a CRM platform for sales, marketing, and customer support teams.
This integration enables marketing teams to automatically capture all of the email journey touchpoints within HubSpot and sync user properties into Heap. With our latest update, users can now sync up to thirty recurring segments from Heap. Organizations can get a better, more holistic view of their customer journey by effectively measuring campaign performance and creating custom messaging using digital insights in Heap.
Plus, with our recent acquisition of Blue Green, a certified HubSpot solutions provider and Heap Solutions partner, our teams can now better serve customers by ensuring our recommendations are the best practices for optimizing your data.
Why does this matter?
With Heap + HubSpot, you can now:
Measure campaign performance including users that have engaged with your emails and interacted with your product
Track influence and effectiveness from your campaigns on customer engagement and retention
Re-engage customers who have abandoned a funnel and send targeted, personalized messaging to increase engagement and drive conversions
Heap is the future of digital insights, providing the best alternative to costly, slow and inaccurate legacy analytics. Heap’s low-code, easy-to-use digital analytics software provides the quickest time to insight so teams can create the best possible digital experiences and accelerate their business. Over 8,000 businesses trust Heap to increase revenue, improve conversion, accelerate decision-making, and drive business impact at scale.
HubSpot (NYSE: HUBS) is a leading customer relationship management (CRM) platform that provides software and support to help companies grow better. The platform includes marketing, sales, service, operations, and website management products that start free and scale to meet our customers' needs at any stage of growth. Today, more than 150,000 customers across more than 120 countries use HubSpot's powerful and easy-to-use tools and integrations to attract, engage, and delight customers.