Heap Trust Center

Over 10,000 businesses trust Heap to power their analytics. Maintaining that trust is our paramount concern.

This page gives you access to relevant information regarding our approach to privacy, security, and compliance.

Heap Cookie Policy

Heap Inc., a member of the Contentsquare Group of companies, who are listed at this link, (“Heap”, “we”, “our”, or “us”), and our third-party service providers and partners, use tracking technologies, including cookies, web beacons, embedded scripts, location-identifying technologies, file information, and similar technology (collectively, “tracking technologies” or “Cookies”) to maintain, provide, and improve our website https://heap.io/ (the “Site”) and our SaaS product analytics platform https://heapanalytics.com/ (the “Platform”), and in order to provide our visitors of our Site (“visitor”) and users of our Platform (“user”)  (collectively, “you”, “your”) with a better experience.  

This Cookie Policy provides information on what Cookies are, the Cookies used on our Site and Platform, how to switch Cookies off in your browser, and some useful links for further reading on the subject. If it does not provide the information you were looking for, or you have any further questions about the use of Cookies on our Site & Platform, please email privacy@contentsquare.com

In some cases, we may use Cookies to collect Personal Information or Personal Data about. In such cases, our Global Privacy Policy will also apply, as will the European Privacy Policy, if applicable.

For more information about our general privacy practices including with respect to our Platform and services, please visit our Trust Center and Help Center.

Capitalized terms that are not defined in this Cookie Policy have the meaning given them in our Global Privacy Policy and European Privacy Policy.

1. What are Cookies?

Cookies are small text files that are stored by the browser on your computer or mobile device (for example, Google Chrome or Safari). They allow websites to store things like your preferences. You can think of Cookies as providing a so-called memory for the website, so that it can recognize you when you come back and respond appropriately.

2. What types of Cookies do we use?

We uses several different types of Cookies on our Site and Platform:

Performance Cookies: This type of Cookie helps us to secure and maintain our Site & Platform, and remembers your preferences for tools found on the Site & Platform, so you don’t have to re-set them each time you visit.

Analytics Cookies: Every time you visit our Site & Platform, the analytics services we use generate Cookies which can tell us whether or not you have visited the Site & Platform in the past, and provide additional information regarding how you use our Site & Platform (such as where you tend to click on our Site & Platform). Your browser will tell us if you have these Cookies and, if you don’t, we generate new ones. This allows us to track how many individual visitors and users we have and how often they visit the Site & Platform.

Registration Cookies: When you register and sign into our Platform, we generate Cookies that let us know whether you are signed in or not. Our servers use these Cookies to work out which account you are signed in with and if you are allowed access to a particular service. While you are signed into our Platform, we combine information from your Registration Cookies with Analytics Cookies, which we could use to identify which pages you have seen.

Marketing & Advertising Cookies: These Cookies allow us to know whether or not you’ve seen an ad or a type of ad, how you interacted with such an ad, and how long it has been since you’ve seen it. We also use Cookies to help us with targeted advertising. We may use Cookies set by another organization, so we can more accurately target advertisements to you (please see Section 4 below). We also set Cookies on certain other sites that we advertise on. If you receive one of those Cookies, we may use it to identify you as having visited that site if you later visit our Site & Platform. We can then target our advertisements based on this information.

2.1 Which Cookies do we use on our Site?


3. What do we use Cookies for?

We use those Cookies to:  (a) remember information so that you will not have to re-enter it during your visit or the next time you visit our Site; (b) provide custom, personalized content and information, including targeted content and advertising; (c) identify you across multiple devices; (d) provide and monitor the effectiveness of our Platform and services; (e) monitor aggregate metrics such as total number of visitors, traffic, usage, and demographic patterns on our Site; (f) diagnose or fix technology problems; (g) detect suspicious or malicious activity on our Platform, and (h) research, develop, and improve our Platform.

We and our third-party service providers and partners may also use cookies and tracking technologies for advertising and analytics purposes. For more information about tracking technologies, including your choices regarding this technology, please see Third-Party Cookies below.


We use third-party online advertising networks, social media companies and other third-party services to display ads more relevant to your interests on or through our Site or on other websites, apps, or services. We may also display advertising more relevant to your interest to you through social media platforms, such as Facebook, X, Google, and others. These companies have interest-based advertising programs that allow us to direct advertisements to visitors who have shown interest in our Platform and services while those visitors are on the social media platform, or to groups of other visitors who share similar traits, such as likely commercial interests and demographics. 

We also use third-party analytics tool to help us measuring your interactions with our Site and Platform to improve our Site and Platform performance and your digital experience. 

When those third-party cookies are used for the collection and disclosure of your personal data, we are joint controllers with providers of third-party cookies under GDPR, including the following: 

5. How to opt-out from Cookies?

We are lawfully allowed to store Cookies on your device if they are necessary for the operation of the Site and for all other Cookies described above, we obtain your consent. 

You can at any time change or withdraw your consent from our Cookie Settings.

All modern web browsers allow you to change your Cookie settings. You can usually find these settings in the ‘Options’ or ‘Preferences’ menu of your browser. In order to understand these settings, the following links may be helpful or you can use the ‘Help’ option in your browser for more details.

If you are concerned by our third-party cookies, and you are located in the United States, please visit the Digital Advertising Alliance’s (DAA) resources and/or the Network Advertising Initiative’s (NAI) online resources, at www.aboutads.info/choices or http://www.networkadvertising.org/choices/ and you can opt-out of receiving some interest-based advertisements on mobile apps by visiting http://www.aboutads.info/appchoices. You may also be able to limit interest-based advertising through the settings menu on your mobile device by selecting “limit ad tracking” (iOS) or “opt-out of interest-based ads” (Android).  You may also be able to opt-out of some — but not all — interest-based advertising served by mobile ad networks by visiting http://youradchoices.com/appchoices and downloading the mobile AppChoices app. 

Canadian visitors can visit http://youradchoices.ca/choices and European visitors can visit http://yourchoicesonline.com

Please note that when you opt out of receiving interest-based advertisements, this does not mean you will no longer see advertisements from us or on our online services.  It means that the online ads that you do see from DAA program participants should not be based on your interests.  We are not responsible for the effectiveness of, or compliance with, any third-parties’ opt-out options or programs or the accuracy of their statements regarding their programs. In addition, third parties may still use cookies to collect information about your use of our online services, including for analytics and fraud prevention as well as any other purpose permitted under the DAA’s Principles.

To find out more about Cookies and their use on the Internet, you may find the following websites useful:

Some web browsers may transmit “Do Not Track” signals to websites with which the browser communicates, telling the site not to follow its online movements. Because of differences in how web browsers interpret this feature, it is not always clear whether visitors intend for these signals to be transmitted or whether they are even aware of them. Therefore, we currently do not respond to such “Do Not Track” signals.

6. Changes to this Cookie Policy 

We may, in our sole discretion, modify or update this Policy from time to time. We encourage you to periodically review this page for the latest information. 

7. Contact us 

If you have questions regarding this Policy or about the privacy practices of Heap, please contact us by email at privacy@contentsquare.com, or at: 

Heap, Inc. 225 Bush St, San Francisco, California, US