Why Choose Heap over Mixpanel?

Only Heap automatically tracks every user behavior across your entire customer journey, uses data science to pinpoint key moments of friction, then cues session replays so you can watch the exact moments of conversion, friction, and more.

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With Mixpanel, there’s a cost built into managing tracking code, up front cost of development resources, time lost going back and forth building tracking requirements and real mental overhead for the product team. Heap allows my entire team to be data-driven without the hassle.

Bill Farrell

Director of Product

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Track all event behaviors without manual tagging, both on the web and in-app

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Single platform combining quantitative behavioral analysis and qualitative session replay

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Customer journeys with session replay and data science to uncover unexpected and alternate paths

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Automated data science layer providing real-time suggestions and next steps to guide analysis

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Codelessly update dataset as your site or product changes

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Full historical data from day one of implementation

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Rapid implementation, little to no engineering required

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Tracking plan and continuous  tag maintenance required

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A faster route to better insights

See why companies choose Heap over Mixpanel

  • “I simultaneously installed the Mixpanel and Heap scripts. Ten minutes later, we’re getting all of this data in Heap, and nothing in the others. Heap just worked.”

    Alan D’Souza
    Director of Product Analytics

  • “Heap allows our A/B testing program to move quickly and confidently. Mixpanel couldn’t keep up.”

    Milena Court
    Senior Product Manager