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With insight coming from Heap we adapted our product merchandising strategy — and in some markets we have achieved over 30% increase in new customer conversions. Gaining a fraction of that detail of information would have taken hours, if not days, of work in Google Analytics. With Heap, we got granular detail in a matter of minutes.

Mario Tarantino

Senior eCommerce Manager

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Analyze behavior beyond superficial, high-level metrics

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Customer journeys with session replay and data science to uncover unexpected and alternate paths

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Single platform combining quantitative behavioral analysis and qualitative session replay

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Codelessly update dataset as your site, mobile app, or product changes

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Unparalleled data capture for your entire cross-platform experience

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Automated data science layer provides real-time suggestions and next steps to guide your analyses

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Data-in and -out integrations with multiple partners

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Granular insights into user friction

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A faster route to better insights

See why companies choose Heap over Google Analytics

  • “While Heap is more expensive than the free version of Google Analytics, we find that the cost is well worth it for the unlocked insights it provides to our Product Management and Analytics teams so they can regularly modify tracking and build reporting.”

    Kate MacCabe
    VP of Product

  • “Google Analytics was a poor fit for us. We were turning over our codebase once every ~7 months, so instrumentation was always an afterthought. We struggled to add it to our product specs in the early days.”

    Dave Lee
    VP of Engineering