Don’t settle for web traffic metrics and non-actionable KPIs. Only Heap gets you to the root cause of your customers’ behavior with unparalleled cross-platform data capture, automated data science, ad hoc behavioral analysis modules, and native session replay.
With insight coming from Heap we adapted our product merchandising strategy — and in some markets we have achieved over 30% increase in new customer conversions. Gaining a fraction of that detail of information would have taken hours, if not days, of work in Google Analytics. With Heap, we got granular detail in a matter of minutes.
Senior eCommerce Manager
Analyze behavior beyond superficial, high-level metrics
Customer journeys with session replay and data science to uncover unexpected and alternate paths
Single platform combining quantitative behavioral analysis and qualitative session replay
Codelessly update dataset as your site, mobile app, or product changes
Unparalleled data capture for your entire cross-platform experience
Automated data science layer provides real-time suggestions and next steps to guide your analyses
Data-in and -out integrations with multiple partners
Granular insights into user friction
“While Heap is more expensive than the free version of Google Analytics, we find that the cost is well worth it for the unlocked insights it provides to our Product Management and Analytics teams so they can regularly modify tracking and build reporting.”
Kate MacCabe
VP of Product
“Google Analytics was a poor fit for us. We were turning over our codebase once every ~7 months, so instrumentation was always an afterthought. We struggled to add it to our product specs in the early days.”
Dave Lee
VP of Engineering
