Why Choose Heap over Google Analytics?

Don’t settle for web traffic metrics and non-actionable KPIs. Only Heap gets you to the root cause of your customers’ behavior with complete autocaptured data, automated data science, ad hoc behavioral analysis modules, and native session replay.

Interested in GA4? Get a deep dive on GA4 vs Heap.

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With insight coming from Heap we adapted our product merchandising strategy — and in some markets we have achieved over 30% increase in new customer conversions. Gaining a fraction of that detail of information would have taken hours, if not days, of work in Google Analytics. With Heap, we got granular detail in a matter of minutes.

Mario Tarantino

Senior eCommerce Manager

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Analyze behavior beyond superficial, high-level metrics

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Customer journeys with session replay and data science to uncover unexpected and alternate paths

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Single platform combining quantitative behavioral analysis and qualitative session replay

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Codelessly update your  dataset as your site or product changes

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Track all events without manual tagging - web and in-app

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Automated data science layer provides real-time suggestions and next steps to guide your analyses

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Data-in and -out integrations with multiple partners

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Granular insights into user friction

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A faster route to better insights

See why companies choose Heap over Google Analytics

  • “While Heap is more expensive than the free version of Google Analytics, we find that the cost is well worth it for the unlocked insights it provides to our Product Management and Analytics teams so they can regularly modify tracking and build reporting.”

    Kate MacCabe
    VP of Product

  • “Google Analytics was a poor fit for us. We were turning over our codebase once every ~7 months, so instrumentation was always an afterthought. We struggled to add it to our product specs in the early days.”

    Dave Lee
    VP of Engineering