Why Choose Heap over Google Analytics?

Frustrated with GA4's migration headaches? Tired of not getting the information you want? Heap is a better solution for Product teams, Marketers, Analytics, and beyond.

Unlike GA4, Heap tracks all user behaviors automatically, so you get all the data you need, instantly. With Heap, it’s easy to understand everything users do on every platform - mobile, web, tablets, IOT - with out-of-box charts, automated data science, lookback analysis, native session replay, and more.

Interested in GA4? Get a deep dive on GA4 vs Heap.

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With insight coming from Heap we adapted our product merchandising strategy — and in some markets we have achieved over 30% increase in new customer conversions. Gaining a fraction of that detail of information would have taken hours, if not days, of work in Google Analytics. With Heap, we got granular detail in a matter of minutes.

— Mario Tarantino

Senior eCommerce Manager

Feature

Autocapture Show tooltip

Manual Capture Show tooltip

Visual Labeling Show tooltip

Automatic Data Labeling

Live Data Feed

Retroactivity Show tooltip

Funnels with automated data science

Segmentation and Cohorts

Session View Show tooltip

Engagement Matrix Show tooltip

Acquisition Analysis Show tooltip

Retention

Journeys with automated data science Show tooltip

Influence Analysis

OOTB Dashboards & Templates

Heatmaps

Session replay

Rage clicks

Connect Show tooltip

Mobile Cross-Platform Analysis

Shopify integration

Page and session metrics

A faster route to better insights

See why companies choose Heap over Google Analytics

“While Heap is more expensive than the free version of Google Analytics, we find that the cost is well worth it for the unlocked insights it provides to our Product Management and Analytics teams so they can regularly modify tracking and build reporting.”

Kate MacCabe
VP of Product
“Google Analytics was a poor fit for us. We were turning over our codebase once every ~7 months, so instrumentation was always an afterthought. We struggled to add it to our product specs in the early days.”

Dave Lee
VP of Engineering